Behind the Scenes: Social Media Internship with the Architecture Department

Throughout this year, I've had the opportunity to work as a Social Media Intern for my university’s Architecture Department, collaborating with the marketing team to support the department’s online presence and student engagement. Over the course of approximately 25 hours, I worked on creating and developing content that reflected the department’s creative identity and promoted architectural work, events, and student life across social media platforms.

Although my background is in architecture, this experience allowed me to explore a different side of the field, one focused on communication, branding, and visual storytelling. At the start of the internship, I was given a briefing by the marketing department outlining the type of content they wanted, their target audience, and how they wanted the department to be represented online. From there, I began developing ideas and producing visual content that aligned with both the department’s image and current student culture.

Meeting to discuss proposed social media content and present data

Working closely with the marketing team gave me insight into how architecture is presented professionally outside of studio environments. It made me think more carefully about audience engagement, layout, consistency, and how design can communicate atmosphere and identity digitally, not just physically.

What I Did:

Throughout the internship, I assisted with creating and planning social media content for the department. This included:

Developing content ideas based on the marketing brief such as:

Day In The Life

Expectations Vs. Reality

Hidden Gems

Producing visual material for posts and stories
Supporting the promotion of student work and department activities
Researching trends on similar university accounts
Reviewing content layouts and presentation styles
Communicating with the marketing team and responding to feedback

The experience introduced me to a more professional and collaborative workflow, where content had to be adapted to suit a specific audience and brand identity. It also helped me strengthen skills in organisation, communication, and creative direction while working within a real professional setting.

Doing research on the type of style that other university accounts use

Keeping Track

To document the internship, I kept a personal record of the hours I completed, alongside screenshots of communication on ongoing TikTok projects, planning material, and process images from the work produced throughout the experience. I’ve also included recommendation letters and supporting documentation from the department as evidence of my contribution and involvement within the role.

Back and forth feedback from Jamie about videos

Reflection: Sustainable Conservation Trust Internship

Looking back on my time with Sustainable Conservation Trust, I’ve realised how different it feels to work within an organisation where design is closely tied to community and environmental responsibility. It wasn’t just about producing drawings or contributing to a project, but understanding how decisions sit within a

Behind the Scenes: Sustainable Conservation Trust Internship

During these past few months, I had the opportunity to volunteer with Sustainable Conservation Trust, an organisation focused on sustainability, conservation, and community-led design initiatives. Over the course of approximately 20 hours, I worked alongside architects and designers on a range of studio and project-based activities, gaining insight into professional

Outcomes: Sustainable Conservation Trust Internship

Through my internship with Sustainable Conservation Trust, I gained practical experience working within a sustainability-led architectural organisation, contributing to live project work while developing a clearer understanding of how design is delivered in a professional context. A key outcome of this experience was learning how an NGO-based architectural practice operates

Reflection: Social Media Internship with the Architecture Department

Looking back on this experience, I realise that the internship gave me much more than just experience in social media content creation. It allowed me to work within a professional environment and better understand how collaboration, communication, and organisation operate within a real department setting. One of the most valuable